The answers have inspired us to pioneer a process that is literally reinventing the way business strategy is created, and the way organizations are reinvigorated.
We work collaboratively with CEOs and their leadership teams through a rigorous process of balancing “facts and feelings”—customer and market data with creative insight and intuition—to define and articulate brand vision and strategy.
We then partner their resources with ours—an unprecedented mix of talent, including creative directors and management consultants, researchers and marketers, writers and customer-experience designers, analysts and activation managers—to activate all customer-facing touch points.
This is reinventing retail by reinventing strategy. Not an ivory-tower consultancy issuing recommendations rooted only in rationality, but an integrated partner helping leaders inspire and align their organizations, and then making the journey, side by side, throughout successful implementation.
Focused, highly differentiated brands capture the imagination of consumers.
Generate momentum. Realize results.
It sounds simple enough. But we know that creating stronger customer-facing value propositions and customer experiences across touch points is complex.
That’s why we combine five normally discrete areas of expertise—Research and Insights, Management Consulting, Marketing and Brand Strategy, Creative Design, and Activation—into an integrated offering that is infinitely more efficient and simpler to manage than dealing with multiple advisors with often competing methodologies.
Jackman has, under one roof, the purpose-built process, skills, experience and culture to collaboratively define and align “all” customer-facing elements.
We also put “skin in the game.” As committed partners, we invest a portion of our fees as equity in the outcome. Our success is tied to the value we help to create and is aligned to the success of leadership and other stakeholders.
Why business owners and CEOs hire Jackman:
• certainty of outcome and speed to value creation
• diversity of talent and depth of experience across categories
• proven process and partnership model
• collaborative culture
“Without bold leadership, reinvention isn’t possible.”
- Joe Jackman
“If you don’t like change, you’ll like irrelevance even less.”
- General Eric Shinseki
A strategic and creative advisor to leading retailers, Joe’s reinvention career spans three decades and many categories—from food to fashion to financial services—including some of the most well-known enterprises in North America. Joe has collaborated with leadership teams to better articulate their visions and bring them to life across all touch points: brand image, physical store environments, online/digital platforms, private brand programs, advertising and, most importantly, within the hearts and minds of employees.Print Bio Jackman Joe Jackman Video
Skilled at developing operational infrastructures, compensation agreements and financial processes for major creative firms, Ana knows the business side of creativity. Having held senior finance positions with Rogers Communications, Envoy Communications, BBDO, Longwoods Research, Grip Limited and GJP Advertising—and given her experience as a qualified yoga teacher—she imparts a Zen-like spirit of calm that permeates Jackman culture.Print Bio Jackman Ana Dixon Video
An honoured member of Canada’s Marketing Hall of Legends, Bill is a renaissance man in the advertising business: from Account Manager to Copywriter to Creative Director to President to Chief Strategic Counsel, his approach to marketing puzzles always brings a valuable—and often unexpected—perspective. He believes that strategies need to be more creative, and creative more strategic. He insists that communication platforms should not only engage targeted consumers, but also act as a nucleus to seed a company’s internal culture.Print Bio Jackman Bill Durnan Video
David provides strategic counsel to our senior management team. He has built brands on a regional, national and global level over a 25-year career at Leo Burnett Worldwide. Fluent in both English and Spanish, he has worked with Procter & Gamble, Coca-Cola, Kellogg’s, United Airlines, Visa, Samsung and Bell, and has served as a Principal and Director of Aeroguard Group, a $100-million security-screening company.Print Bio Jackman David Moore Video
A senior marketing executive with 30 years’ experience in industry-leading organizations across Canada and the US, Paul has built brands for retail, consumer packaged goods, entertainment and media. He was formerly SVP Marketing at Loblaw Companies and leader of reinvention-marketing activation at Duane Reade in New York, has led several other Jackman engagements, and is responsible for marketing outsourcing. Paul focuses on creating the internal conditions that are necessary to successfully accelerate change and create momentum.Print Bio Jackman Paul Clark Video
A natural-born shopper and a seasoned strategy consultant specializing in retail and customer experience, David’s inquisitive mind uncovers the insights and nuances hidden in data that help to shape successful strategy and drive improved positioning and performance. His career has spanned research and polling (Decima), retail advertising (Saffer Advertising), strategy consulting (Secor, Diesel>ThinkTank), and customer-experience management (Saffer Consulting). David brings a deep understanding of consumer trends and behaviour to each of our engagements.Print Bio Jackman David Saffer Video
Tracy’s 20-plus years in marketing, advertising and brand leadership, at companies such as Canadian Tire, Holt Renfrew, Sobeys and Revlon, include substantial experience in brand transformation. This is the foundation on which she leads the end-to-end reinvention practice at Jackman, applying her rigour in process, her focus on establishing clear links between strategies and operating plans, and her tenacity in ensuring timely deliverables and accountability, to ensure successful outcomes.Print Bio Jackman Tracy Fellows Video
Nadir’s business-consultancy expertise includes specialization in customer-centric transformation, along with corporate and business-unit strategy, business-model redefinition and optimization, product launch, and change management and adoption. Prior to joining Jackman, he was a Partner at Accenture, head of Capgemini’s Strategy and Transformation practice in Canada, and a consultant with Razorfish. With a Bachelor of Science and a Ph.D. in Medical Science, Nadir brings the facts to bear in our collaborative process.Print Bio Jackman Nadir Hirji Video